The need to grow and discover that has always characterized and distinguished the BFS has led us to dialogue with Partners from different countries around the world. The partnership established with Chinese friends from the city of Wenzhou, the center of Chinese fashion, in Zhejiang, a region deeply linked to Italy by a history of immigration and hospitality, is now consolidated.

Over 7,000 Chinese companies in the Wenzhou District operate in the fashion and accessories sector.

After a series of cognitive meetings in their respective countries, in December 2019 the champions of Chinese fashion production and distribution welcomed our stylists (some present thanks to the victory in the contest), recognizing their skills and creativity.

The process culminated in an exchange of official letters and gifts between the mayors of Barolo and Wenzhou and in the invitation by the latter to the first citizen of Barolo to visit the Chinese city.